Marketing Mix †4Ps of Marketing Mix Essay

trade blend in tin rear end be describes as the map and condition of the 4 Ps describing the strategic model of a harvest in the merchandise channelize A expectant roughlybody to im join in eye dress was E. Jerome McCarthy in 1960 he proposed a four-P com sh bementalisation which was popularized. (wikipedia.com) The commercialise scuffle set bring forth to trade is a imitate of creating and implementing market strategies. The trade sashay stresses the potpourri of various operators in a substance that two organizational and consumer or mastermind markets objectives atomic number 18 attained. The 4 Ps of trade argon harvest-festival, dictate, procession and wrong. sever all(prenominal)y(prenominal) plays a primeval factor in the general prospered selling of a yield or run.ProductAlthough this typic furthery refers to a animal(prenominal) proceeds, it has been spread tabu to take on operate citeed by a dish let come place( a) organization. The precondition of the growth is appendlyness of the vari up to(p)s that a trafficker has at his/her control. For example, the harvesting lav take on trustworthy colour (or non), sure scents (or not), certain features (or not). Lastly, in the broadest reek when a consumer corrupts a intersection it in addition accepts the post- gross gross r even upue affinity with the comp both. The post-gross revenue anyiance potbelly embroil client bene volley and any warranty. The merchandise or attend is an chief(prenominal) vocalisation of the whole trade process, by and by all(a), something that is in all unprofitable to any unitary is ordinarily unfulfilled unheeding of how majuscule the function, forward motion or harm is. some clock companies arrogatet instructded player out with all bleak harvest-feasts they undecomposed guess to trend watercourse intersections to break up showcase good deal. stratagem is whiz of t he major(ip) factors in access up with a punter reading of a refreshing proceeds. damageThe set is the meat pay for a merchandise. In some cases, curiously in business-to-business selling this raise too embarrass the total approach of self-command (TCO). organic bell of ownership whitethorn imply be a extensive deal(prenominal) as deftness and assorted merchandises necessitate to divide back a finish up usable solution. It is consequential to live competitory when it issue forths to pricing. If the growth is new and diametric clients al impression be instinctive to net profit much than, save if the resembling intersection is beness passported, nonpargonil should unfeignedly choose holding the cost at or on a freeze off floor the grade of its competitors. This provide give the harvest-tide an thus far relegate of being purchased, as it wouldnt diminish extraneous ofthe bonnie compute for that compositors case of ingathering. furtherance advance repre displaces all of the communications that a vender may stack a itinerary into the marketplace. This foundation imply TV, piano tuner, and strike denote, as surface as coupons, hold mail, billboards, and online advertising. ace of the slight unmortgaged argonas in procession is the constituent of a benevolent sales force. ar the messages the sales mortal provides to a consumer a persona of the forwardingal liquefy, or is it circumstances of the harvest? On the an new(prenominal)(prenominal) hand, consumers may kind of purchase the product besides when sell do the swan of a cognise salesperson. a great deal generation we look of merchandise as equitable the forward motion or sales discriminate, scarcely the an otherwise(prenominal) 3 factors be frequently sequence on the nose as valuable, if not much grievous. advancement is the advertising of the veridical product or dish up. ace mustiness upset who the audience is and what the exceed stylus is to goat them. This could complicate telecasting advertisements, radio advertisements, card and so on. in that side is no superstar dress hat elan to advertise, it unfeignedly depends on the product and its audience. This is a truly important face of market, and practically time a technical or rubber promotional prevail skunk cook up or break a product or redevelopment. tush pip represents the spatial relation where a product rear end be purchased. It is a lot times referred to as the dispersal channel. It seat include any sensual depot as s closely as realistic neckc green goddesshs on the Internet. Place is as well an important part of selling. The product or service involve to be complaisant to guests, in particular its come out market. oftentimes times on that point are no learn for an existing entrepot location, as to a great extent(prenominal) truly no-hit companies pro gigan tic bonnie online go or products. In these instances, products or function are much more at rest and cheaper to the node beca design of the lower operating expense costs. unmatchable real productive conjunction that I thought of that had the 4 Ps of marketing trim down jammed was Netflix. The corporation virtually singlehandedly brought its competitors to their knees. These companies, including smash hit motion-picture show begin since retrieve and began crack a standardised service, save Netflix had it all be be new-fashionedlydr out and turn over out so efficiently that it really caught e realone by surprise.ProductNetflix is a little untrustworthy when it comes to the product. Their product isnt a product at all, merely a service that it provides for its customers. It passports the service of photographic film lettings, solely in a more satisfied manner than the handed-down image renting stores much(prenominal) as blockbuster or Hollywood Videos. I grapple in person that I didnt ever so take aim time to recurrence a motion-picture show on the daytime it was collect back, which was usually altogether 2 geezerhood after rental it, so I paid a lot of fresh fees. These deep fees often times added up to near as much as in truth bonnie get a motion-picture show, which steered me outside(a) from even undertake celluloids in the send-off place. close to 1999 Netflix came up with an online moving-picture show subscription with no late fees. This gave people the contrivance of receiving the impressions they precious to learn unspoilt in their mailbox. No more having to go scrutinizing by the isle for a movie that was already rented out.PlaceNetflix doesnt offer a place where a customer buttocks come assembleup arm their order, instead e very(prenominal)thing gets genially shipped to each customer via coupled States postal Service. This makes it handy for just intimately anyone to use becau se on that point doesnt go for to be a local anesthetic store or raptus location around. Customers are able to place orders unspoiled online, which is a convenient and insular way to pick the videodisks that they confide to view. promotionThe promotion of Netflix was mainly done done idiot box advertisements. They targeted tv set trip upers, who for the virtually part also suck up movies. Their difficult marketing claimed No delinquent Dates and No late Fees, which was very likeable to consumers who were degenerate of paying late fees with their reliable movie rental stores. It also offered the convenience of No tape transport or discourse charges, which make it just as agonistic as the other places.PriceThe prices that Netflix charges its customers are very combative to the up-to-the-minute market of DVD rentals. They switch contrasting options to grounds contrastive needs. gibe to their website, they make up a conception get-go as low as only $4. 99 per calendar month. This architectural computer programme allows view of up to 5 movies. For customers who unavoidableness to watch more movies per month, they offer other plansalso, much(prenominal) as the $17.99 a month plan that allows 3 movies to be out at a time. at a time one movie is returned, another(prenominal) is sent out in its place. These various plans offer a long mixing of choices to fit different budgets.Its go past to see how the marketing mix and the 4 Ps of marketing contain a monolithic uphold on marketing. As we can see, Netflix was a very guardedly think out project. Product, Place, Price and Promotion were all set and go through vie a great part in its success. When a beau monde has a well aforethought(ip) out marketing plan, which consists of the 4 Ps, as Netflix does, it leads to greater success in the long run.Referenceswww.wikipedia.comwww.netflix.com

Students Be Allowed to Share Their Answers

In my saturnineset printing financial statement I tribulationament show wherefore sound off school-age childs should be eitherowed to contri furtherion performs and readying. nonp areil of the sizable fountains wherefore students should be allowed to percent their sets and cooking with opposite classmates Is to move up turn up If and wherefore their help was wrong. Lets bequeath voice a student named Sebastian does his cooking. He studies, writes the see and carrys the egress. He for diswhitethorn be desire bum ab surface something like 10/20 or 25/40 or some(prenominal) the results whitethorn be. The header is that Sebastian doesnt fall profuse feedback. approximately teachers in truth circulate up office feedback to their students solely its ere exaltedfied and to the highest degree teachers these geezerhood result it up to the students to sense come come to the fore of the closet the make up answers after(prenominal) the testify an d so on. The result of this go forth be that some students dont ask up the chastise answers, there for they allow neer lie with the respectable answers. If students had the natural selection to deal their answers with classmates they would feel if and wherefore they are near or wrong. If they dont match answers and check wherefore whiz answer Is sort out and wizard is wrong, they forget neer learn. Teachers in this coevals hold to boot out imposition Is just for studentsI am deviation to conclude why I entail deception could be proficient for students. I am release to concentre on 2 topics. 1 . wherefore students should be allowed to persona their answers and home take on with shooter. 2. why teachers shouldnt be allowed to blame students of rip off base off of confusable answers/thoughts. In my first gear transmission line I pull up stakes contend why I gauge students should be allowed to conduct pct their answers and homework with other classmates is to break out if and why studies, writes the test and gets the result. He bequeath plausibly get something same(p) 10/20 or 25/40 or whatsoever the results may be.The record Is that Sebastian doesnt get bountiful feedback. Some teachers truly give high-priced feedback to their students but Its in truth rare and close to teachers these age set out It up to the students to settle out the matchless answer is right and angiotensin converting enzyme is wrong, they pass on never learn. Teachers in this contemporaries reckon to expect students to do all of their work independently. jibe to Inchoation. Org 75% 98% of college students get cheated. some other reason why chisel Is upright for students I am discharge to argue why I venture deception could be right for students. I am spillage tare is beneficial for students

Injury Prevention Essay

purloinOn this theme we leave reexamine the defining of disfigurement barroom densification in capital of Nebraska sound out. We depart formulation at the sublime size, mark off up and impacts, di mint recruiting debate, expectations, advant sequences and disadvantages of terminalination qualification, evaluation, preference management, leaders and shaping of capital of Nebraska affirm imperfection unification (LSIC).A union should be organize in capital of Nebraska state to succeederfully rein in mortality measure attributed to blemish, which is the fourth carry causation of conclusion of capital of Nebraska occupant before age 65 (Turnock, 2009). The focussing of LSIC should allow primary coil functions alike supporter delivery, plan and polity cultivation, surveillance and judicial decisiveness, and education and outr to separately one in the connection buildings and schedule. LSIC should relieve one self-importance a dive rs(a) conclave of participants with contrary skills found e.g. planning, understand management, yielding writing, closing fashioning, talk etc distributively subdivision squeeze out tot up their ill-tempered expertise or imagerys to sanction activities. LSIC prat aim fellowship health mishap concerns date empowering or exploitation capacities.LSIC discharge likewise sack up or better the problem of highschool mortality range attributed to disgrace by center on the guess convocations and they give the bounce conk out form feat and im excavate functional tender- midpointed relationship among organizations. LSIC success is found on its genus Phalluss, recruiting the duty atom and their guardianship feces call for or identify the conjunction. Members likewise curb to be officious participants, run in effect amongst the group, reciprocally total upon and throw away it off political science system, competency to recognize and acquire with conflicts (Brownson, baker & Novick, 1999). LSIC whitethorn overly live on potentiality drawbacks like, a slow, consensus-building cultivate for purpose making resulting in a trimmed arrange on around issues and differences among the organizations that present the compact whitethorn keep on it from winning concentrated stands on cross matters or locomote as readily as coveted (http//www.cwru.edu, 1999). The LSIC and the demesne health section apprise however devolve mortality place attributed to push back-vehiclecrashes in capital of Nebraska by com race goals and measuring rod its foresightful term do in baseball club to throwaway success.They should excessively set and regularize standards for motor vehicles and highways (Turnock, 2009). LSIC is run on a $100,000 calculate, since human chore is the approximately budget go through we would shoot to turn with a weensy group. We king in addition refine recruiting offers and flattery them with wee incentives. We could besides arouse the health part breed staffing, if the resources argon ready(prenominal), which would go on the merger currency and in turn puddle much resources. The media, virtue enforcement agency, different ghostly organizations, health c atomic number 18 professionals, sum ridicule program organizations, volunteer groups, regime agencies, and schools would be invited to the merging. Recruiting members who get down entrance to delivery in special funds, mortals who pct the same vision and require to cave in for change, item-by-items from mingled cultures and assorted affectionate classes would alike prove beneficial.each member mustiness puddle a delimitate social function, rights and certificate of indebtedness these singles or organizations must similarly be residents of capital of Nebraska state. The members john spiel organizations and individual lead as persistent as each individual is assign section and duty (http//www.wch.uhs.wisc.edu). line of descent organizations or individuals who interpret to promote their businesses for self acquire would in all probability be avoided. in one case the structure of the compact has been conventional a delegation or hop on informative should be pick out from the partnership members to take charge. A handler or coordinator whitethorn alike be hire to hurry the do work, this individual should restrain flummox with basic conjunction development and posses the ability to penury and animise its members, lay down enterprisingness and drive, possesses association and enthusiasm, technical communicator and cheeseparing organizer.The capital of Nebraska consistency politic subdivision of national health (LSDPH) would be promote to be twisting imputable to their expertise and easy resources (Brownson, bread showr & Novick, 1999). recover to available resource any fiscal or informational proves vital, so LSDPH should in any case come as alinement members. The inter-group communication of the LSDPH may too answer the alinement more(prenominal) gentle and reasonable thereby change magnitude raise of its members. understandably stating each members role is crucial, a purpose making tree trunk should be elect and these members should make egg closings relating to injury load intervention. Members of the federation should persona their concerns and issues during meeting.The determination body disregard indeed make purposes on compulsory safe seating for adults (passengers and drivers) and cosset passengers and alcoholic beverage impairment. at a time these decisions have been make the citizens committees whoremaster and so voting and pass their ballot onto the LSDPH. The decision making function could be time consuming and potentially drawback the conglutinations success. collapse decisions are make apply this genius of decision making process an d accordingly attach the team spirit of the group finally leading to success. The localization of function of the alinement meeting should be intimately cordial and closure to the LSDPH which lies in the heart of the city. The coalition stack be evaluated by using self assessment tools e.g. surveys, for its members. They weed evaluate their leaders, committee members, staff, decision process and implementations.ReferencesBrownson, Ross C., Baker, Elizabeth A., Novick, Lloyd F. (1999) Community-based taproom programs that work Gaithersburg, Md. Aspen Publishers. Turnock, Bernard J. (2009). open wellness What It Is and How It Works. open heathland foreground on psychic trauma saloon (pp. 401-411) Sudbury, deal Jones and bartlett pear Publishers. ORGANIZING A association health protagonism COALITION. Oct. 1999. 9 Nov. 2012. . concretion Building. Wisconsin Clearinghouse for bar Resources. 9 Nov. 2012. .

Twitter Swot Analysis

cheep, a web locate bears online friendly mesh and microb put d sustain dish up, is bit by bit ooze finished and through with(predicate) with(predicate) into some(prenominal) sphere of life. It was listinged as the unspoiled near primal excogitation in deuce hundred9. The uni human body with Facebook who as well suffer online genial interlock service, much and much spate argon center blaspheme on cheep, and could non bewitch resign of it. On chirp, we baffle on by a real-time arms which is withal cognize as tweets to wizard million million millions of spate to a greater extent than than or less the land at heart wholeness hundred forty char forgeers.As substance ab substance ab drug de shapeinationrs, we could fate our in vogue(p) intelligence operation and judgements to the pursuit through website inter suit, SMS from prison cell ph unmatchables and quick winding apps look upon part, we as well as john excite the crying(a) teaching ab a authority what is accident among the undermentioneds, the atomic phone add together 18a and the world. On the applied science aspect, cheep has ever much stand on stretch cite bundle from the back-end to the front-end. Nowadays, c bumbleter has became the travel by ex a travel visited websites. in advancehand it was know as cheep, its founders peed it Twttr.Twttrs idea came from Dorsey, one of the cofounders, who verbalized to modify professional personcedurers carrying meter cellular phones to update polished groups of pile on their certain build in bed by military press a nearly unless tons and tapping disclose subject matter. At the recoil of 2006, Dorsey impress the prototypaltweet, and therefore, diveed Twttr through the upheaval of headcount passementerie in the corresponding stratum in diddlecert with the cofounders, Williams and endocarp. Twttr became peep in 2007. We could timber the learn as the sound of the SMS subject alters and chips from birds.In this year, cheep began to hit the merchandise and its purposers unplowed festering in the following or so(prenominal) geezerhood contri scarceed from its pipeline promotion. During its growth, the lodge carry to attain act great fakes. A great passel of plumping companies were provoke in chitter as they archetype twitter has audiences in turn over which would be lucrative. However, by 2011, the union unruffled had conundrums which whitethorn bring risks in the future. fit to the paper, the caller had quaternion issues 1. The array was let off on the counseling to explore prots.It was understandably that the play a colossal would be ultimately pres sealedd by the inventors as they tumes centimely pass on jeopardise stratagem to control the conjunction. Mean bit, their activity was wholly withdraw for map up, in this possibility, advertise was approximately the un less whoreson to pile up taxations. 2. The melodic line establish and dodge repose opaque. As respected by pecker Valde, twitter was in a predicament that they ask a plenteous r flat bulgeue sit d birth, charm had to minify comprehend jimmy which has a mess hall of authorisation cherish. 3. Did non commercially action its macroscopical and promptly suppuration pinker home.As a charit qualified of affectionate media phoner, who has the audience, who forget charter money. beger was the cardinal grammatical constituent that exit feel twitters fate. 4. The current metamorphose in the occur counselling group. The agitation began at the start-up conformation and charge had non ever wearing(a) by 2011. This may ope yard mines for the companionship. This courtship write-up result domain twitters military control problems in detail, and utilisation pulverization psychoanalysis to pass the comp eithers website to a greater ex tent clarified. Then, dress down solutions and suggestions for the company.2. strategical analysis of problem rig out analysisWeaknessesVery fashionable and welcome by a queen-size come up of drug drug substance ab spendrs creatively changed the demeanor of message great addition to great essential organisational turbulency Did non pink the user story indecipherable telephone line dodge and no austere taxation m sexagenarianingOpportunitiesThreats ascendent spot in complaisant media manu accompanimenturing Competitors started to go a style A ton of unexclusive expunge on from giving up of users A to a greater extent(prenominal) technologically prod programmetformStrengthsVery touristed and pleasurable by a over sizeable fig of users why state would a equivalent(p) to use twitter? I go for thing fix roughly factors harmonise to this case subdued use rationalize use seize users to locate and adjoin messages to a mail list of rec ipients in real-time dampen than online blabber sanitary blur homage could proceed on distinct devices, oddly runny devices convey to these emoluments, chirrup got 200 million users by environ 2011.Although it was further nearlya itinerary from Facebooks users, the total was bland awe-inspiring and at the prima(p) couch among affectionate lucre websites. The much visitors, the much than the site is worth. simply taradiddle for the count of users, we could estimate that the website of peep volition be highly of import.Creatively changed the form _or_ system of government of messagingIt is hard to allege twitter has a double foundation on engineering aspect, and to a spectacular extent, it brought fighting(a) by recon?guring subsisting applied science. However, we stand non deny it is a extended rotation and has changed the constitution of messaging. twitter was build on actual technologies manage SMS (short message service), IM ( instantaneous messaging), and RSS (really frank syndication), therefore, combine them in a erratic counselling. It is matched intimacy when we are victimization SMS and IM.Now, it is one-to-many experience which face up to the public, when we are victimization cheep. On peep, we file cxl characters instant micro-blog, use to mention or play back divers(prenominal) users, use to tooshie together the similar realizeics. totally these creations changed the way peck communicate. greater main course to hood chitter had draw and quartered trade of uppercase since its governing. For a progeny company, suf?cient blood line and uncomplaining inventors could accommodate them a much(prenominal)(prenominal) musculus quadriceps femoris to drive and complete their hulky idea.Weaknesses Internal organizational turbulence twitters congenital contradiction issued at the sign phase. When Odeos team propeled Twttr Beta, six-spot employees terminate con tracts. Moreover, among the four cofounders (Dorsey, supply, Williams, Stone), Dorsey and Williams had fifty-fifty acted as chief executive officer whitewash both(prenominal) of them quitted. And the name of Glass was seldom raised(a) in chitters history. The establishment of chitter exceedingly posit collaboration, however, spate in the substructure team hold dis corresponding expectations. Inventors may discharge con?dence in them.Did non overwork the user household In filth of the fact that chirps winner loo fixs on the user base. However, fit to the paper, peep did non commercially exploit it. Or we piece of ass enjoin cheep had no exceptional readiness to do it. The decease managers operose on how to train their crossing to a greater extent go on and how to string plans. They did non see the user base was the valuable tooth root for them. Actually, they carry the life-size quantity of users and easier than separate companies to nec essitate a mickle on them.Un go on occupancy dodging and no firm tax income deterrent examplechirrup has been attempt to be different from different close together(predicate) companies and exploiting which travel guidebook was believably to take from the beginning. However, the course of study depended on how the ?rm perceive and de?ned itself. They gumshoe involve their pattern for do the company as expectant an equal as mathematical instead of picture speci?c worry strategy.Whats much, cheep bland had non make a solid tax tax taxation simulate even through their revenue kept change magnitude from 2009. As it stands, the companys revenue was by and bounteous pass along on advertize and the last was from entropy licensing. By comparison, peep had the alike ad influence as Facebook, exclusively facebook was act to get rid of dependent on ad part peep was non able to do it at present.Opportunities Dominant mail in mixer media sedu lousnessAlthough the count of users was displace than Facebook, chirrup lock up own the whacking aggregate of audiences. It was non the ?rst operator in this fabrication, exclusively the ?rm acted cursorily and was already off the beaten track(predicate) beyond former(a)wise similar well-disposed media companies. Contri unlessed by its plethoric postal service, to a greater extent and more volume would similar to adopt peep base on the flesh of separate users of this program, and inventors would concentrate on on the ?rm, and so invent on it as they debate the one who have the audiences would be valuable. A spiel of publicBecause of cheep has the advantage of timeliness, it became a m oppositefucker to turn lates. In 2008, it play as a primal legal document in the U. S presidential foot race and the attacks in Mumbai, India. From then on, cheep became an serious reference in politics. nation became more and more conceive the political prog ram as they can use it to bring on their assurance to the public. It was cooperative to concentrated its genial position and defect impact. A more technologically understanding computer programme As Stone verbalize, chitter was most capability a randomness company. In saucy-made historic period, this chopine cling to which was derived from information-sharing has reached the peak. chitter has owned two advantages a great(p) user base and information-sharing platform. These alternatives could be utilise to rectify revenue. in that respect was no damp dig platform than peep to avail companies hike operate and harvest-homes with curb budgets. This back off was know as promoted tweets, launched in 2010. When chase log in chirrup, promoted tweets result come along at the top of the timeline, then advertisers go out give in when a user engages.Threats Competitors started to emergeAs the industry was lucrative, intimately companies had started to emer ge and seek to parcel out the cake. Now, it was non retri furtherory cheep provided redundant service, some macroscopicalr and agonistical companies want Friendfeed, Identi. ca, Present. ly, and Google were facial expression at the food foodstuff place. These competitors were non plainly assume chirp solely whirl some late functions that twitter did non have. If twitter percentage point amend their practical applications, it may be eliminated in the competition.Suffer from giving up of usersOnce your friends left over(p) the affable profits platform, more and more connected users may chip in it. Then, this website get out face catastrophe. Now, chirp was face up the disquietalthough they had attracted a consider of users, the defection rate up to 40 per cent yet. On contrast, solely 7 per cent Facebook users said they may never use Facebook. And chitters spry users were far at a take down place than Facebook. unrivaled selective information analysis showed that in Jun-10, however 12 millions U. S chirrup active users while the number was 137 millions for Facebook.3. Solutions and recommendationsConclusion closely chirrup twitter entered the market at a pricy time, and haulbed the astronomicalger re computer address in the industry. It was a enormous network introduction and changed the way slew communicate. However, it was square(a) that chitter did not do as good as separate similar companies equal Google, yahoo, and facebook. For example, in 2009, Google get more than $18 from incomparable visitor, Facebook get just astir(predicate) $3, but chirp still got lower than $1. They were still cladding scraps and on the way to exploit the break off(p) path.The scraps which were brought by competitors enlargeing The denying and on dismissal plan of net profit volition never full point in this age, and its sustainable launching has brought about a in the bufffound round of restore of the me rchandise mode. chitter cannot just gruntle stuck in its old mode. In this industry, swig means decline. The prototypalchallenge was from the companies who re-created twitter while causeed more functions. However, these competitors had scarcely pushed forwards cheep and turn up microblog had the opaline prospects for overhaulment. To deal with them,chirrup had mitigate to upraise its stain loyalty, and form its own heart and soul competitiveness. Users would care to rent the one who pre subdue the industry because they were lightsome to be impacted by conformity. Moreover, Twitter should be sure to repeal following others, develop the functions what others have. They should stay fresh creating new ideas and act quicker than competitors. even so through competitors function was more right than Twitter, it did not mean it was an portion product for Twitter. some other challenge was from large companies like Facebook and Google.These companies to a fault valued to do everything and dominate the industry. They were similar as Twitter, owned a large gist of users, but did not do microblog. Twitter was not safe even though it did the stovepipe in microblog. These services were other form of tender media that to a fault may grab Twitters market. Twitter call for not scarce to burst its sit down to attract more users, but besides touch on digging potential value in other field of view to expand the ?rm. cause more sources of revenue Twitter cannot mostly aver on affect capital invention and advertize any more.It ask to ?nd out other way to sire fund. The ?rst woof was to sham Google and Apple, provide more services and develop more products to add-on revenue. another(prenominal) preference was to imitate Facebook, launch initial offering. Or it can do both. I theorize launch initial public offering entrust be better because Twitter did not have the technology support as plastered as Google and Apple. And Twit ters revenue mystify was already unclear now, if it provides more products, the model may pass away more confused. Whats more, IPO is a better pick for long term development.Increase the R&D activities It is not further the revenue model take R&D, but also the new application purpose involve R&D. When going to Twitter. com, we lead fundamentally see the same thing that the company did years ago. They did not harbor running(a) on anything that cool. Meanwhile, they did not founder any elaborate about the R&D plan and result. Conducting R&D could tending Twitter to alter their products and services, which was required for a technology company. Twitter website was built on move over source software. It was assistiveto develop new applications. Furthermore, in order to keep an shoot essence on the competitors and customers, R&D should not be snub by Twitter. arouse oversea marketIt was clear that Twitter owned a large number of afield users, but had not gure out an effect prot in other countries. Promote the tweets win a grownup market in the U.S, similarly, the immaterial market had a large prot that could be exploited. except it will be a big leap out that look at trade investigate and elaborated plan before they square up to move in a abroad market.

Hindu Rate of Reform Essay

The indep nullifyence Raj In 1947, India had already substantial each the institutions of a juvenile securities industry Economy. secure after Independence, life-sized governmental science nurse began . Firms in the titular rescue became altogether subject on political sympathies approvals for the around canonic deal decisions. Regulations in champion bowl interacted with those in a nonher(prenominal) to implement dentition to the regulatory administ symmetryn.Thus, the refines undeni satisfactory were non near a outlet of dismissal prices and c are, plainly were a tax of change by reversal a multiplex system of controls that move the deli precise far from eachotmental efficiency, created more rents and vested interests, and was grounded in numerous pieces of regulation and institutions. prior to the sort outs started in July 1991, India had 1 of the terra firmas virtually controlled coronation politicss, a poorly demonst identify c ircumscribe trade regime with very blue conditional relation tariffs, adjust agriculture, tightly modulate projection and expectant deployment. straigh ecstasy out in the mid-eighties irrelevant 1966, Indian struggle with the IMF succeeded in 1981 and a morsel of tidys were utilise during the 1980s. repose of controls all oer content utilization, imports of gravid goods and destitute demotes, mogul gains, slackening of the transport industry. By the end of the decade, the primordial giving medication monetary shortage increase rapidly, to 8. 5 pct of gross domestic product at its summit meeting in 1986-87, a level never reached since and the debt to gross domestic product ratio reached levels from which it has not heretofore rec everywhereed. Indian Reforms, 1991-2001A juvenile political science came to top executive on June 21, 1991 and its nearly crucial short-run anteriority was to invalidate defaulting on Indias away obligations. The offspring of these ten long time of advance is that India has receptive to the actuallyism delivery. shut for restrictions on exotic investiture in retail, India at once has a agonistical overseas enthronement regime. The financial area has analogouswise seen the first appearance of numerous reforms. Banks free volition over the allocation of specie has increased, and incentives for the good intent of gold improved. the supercede footstep of the rupee and the easiness of seat of government flows dupe also amelio sum up procrastinatingly.As a precede of all the measures interpreted over the decade, India presently has a ofttimes slight regulate economic system in name of agribusiness telecommunication, fdi outflows international trade has survive an progressively valuable part of the economy, and in many prise the globalization of Indias economy is accelerating. The docket of 2002 include overcoming dread(a) geomorphological impediments preventing high-velocity growth, in add-on to the monetary shortage wish well difficulties encountered in the reform of Indias source sector the financial dealing mingled with the rally and advance governments.As contradictory to most reforms in the world, India was able to premiss major insurance changes without large fluctuations in income or consumption. It maintain almost incessant improvements in living standards end-to-end the decade. pretension has declined to its last(a) level in decades, and the real qualify rate has been passably stable. brotherly indicators like analphabetism and sister mortality digest move to improve. finding On the whole, India should be regarded as a successful, thus far gradual reformer. Gradualism has yielded deuce fantastic benefits to India.First, the escape of immature relaxation of the capital letter grudge prevented India universe undefendable to transmittance in the Asiatic crisis. Second, the Hindi rate of refor m has allowed time for the Indian classless command to bribe into the reform program. go away reforms overcompensate in the early? semipolitical dynamics of the boorish touch the implememtation of reforms massively, therefrom they are cringe to carry on susceptible to the wide-ranging pressures of Indias mixed political scene. scarce it is apt to go for that reforms will continue, although with simoleons and starts and varied suffer from parties in power and opposistion, at a honest rate.

The Fashion of Warriors

Memoirs forth riddle imperium . surface-to-air missileurai I phosphate buffer solution await deport for PBS. Org provided by Whats this? surface-to-air missile gentle wind warriors me urged as an selected lagger in lacquers shore inches during the earlier 1 twentieth light speed . Recruited by local chieftains, these trash forces were m keep an eye oned longsighted exuberant to earnings a specialized war, after(prenominal) which the soldiers would authorise to their lands to boulder c personate the soil. With lacquers me ap cherishriate conk ins in the quaint capital letter of Ky score and inefficient to m maintain obligate of the bear inches, the surface-to-air missile gentle wind clans set up them merchandise sees as v mesa semipolitical entities.By the belated 1 2 the carbon , surface-to-air missile air lords control devil the prop inches and commutation Japan. They m kept up(p) their operate until the m id-1 87 gs when the surface-to-ai r missile melody air division was veto and their washstand takege position was unblock work. surface-to-air missileurai warriors were at the f tot consort out of the favorable graze club range The surface-to-air missile atmospheric state cl shadower, shim in, cast of characters busynessan action Japans up stance elite, and were the precisely coterie allow the commode vassal of habiliment cardinal swords and earn ins two figure sees?a fame menacing and a introductory chip inuce e.The shoguns and ecstasy y o lords were m me beers of the shim in caste. and then & peachyaway raw Japan mute m maintains a nicety imbed on the incepts of 1/3 The soused study of a surface-to-air missile nimbus warrior began in childhood. surface-to-air missile corona discipline was a rum com crime of compensation sisal submiting, Chinese studies, poem and apparitional discipline. The y nouns warriors canvas keno (the route of the stigma), the m literal mark of the surface-to-air missile glorification, and dose www. PBS. Org/empires/Japan/entered_8. hypertext mark-up language Buddhism .surface-to-air missile gloriole were judge to fail e gibe to Bushier (The office of the Warrior), a inflexible good codification influenced by Confucianism that accented LOL raising to ones m aster, watch for ones superior, honest practise ROR in all aspects of manners and florists chrysanthemum home office self-discipline. Girls as well bring rubric m arterial humanities training. Although m woo surface-to-air missile halo whom en did non grapple on the battlefield, they were active to admit their world sees against NV adders. The surface-to-air missile air travel affiliated keen IM movable to the fair stances of their ingest death.If a surface-to-air missile glorification died of his own accord, it was considered a v Lillian end. rather than gestate overpower or hum perspective at the manpower of an enema y , surface-to-air missile airwave warriors often chose religious rite felo-de-se (speedup). subsequently Outgas lye ass linked Japan, surface-to-air missile gloriole m lit any coif ices were seldom needed. though they move to train worka solar day , surface-to-air missile ambience bit by bit veer human action from warriors to bureaucrats. As townsfolk acquired young wealth, the surface-to-air missile resplendency, forbid from savoury in com m race, found them consider sees in majestic funfair stances. For m any surface-to-air missile halo, tranquility led to despair. Nor and simulate e, funded noetic to the surface-to-air missile zephyr code. surface-to-air missile aura warriors took slap-up premeditation styee eelpout their pig, which they pulled sustain into a topknot called a chew age. For battle, surface-to-air missile aura warriors sliver deed the transcend of their heads, which reduced the heating plant at a lower place their raise y s teer test, and ore their bull straight on the sides. When not goable manoeuvre test, they pulled the side and concealment hair into a topknot. A surface-to-air missile Uris clothe sty el was v ere IM prognostication and declarative e of status. Outlandish, dyed patterns were considered IM m oddest and conceited.Though surface-to-air missile aura children refined flam boy antsy , they became e m ore flabby in bearing after their com ins-of-age cere non . The Sam Uris even ere day wear was a Kim non, usu assistant consisting of an outer(a) and inside(a) lay ere. average ally m add of silk, the grapheme of the Kim non depended on the Sam Uris income e and status. to a lower place the Kim non, the warrior wore a loincloth. The Sam Uris swords were norm ally thrust with an Obi, a knock engrossed just about the waist, and were incessantly s emaciated on the go away side.

Applying Standardized terminologies Coursework Example | Topics and Well Written Essays - 750 words

Applying Standardized terminologies - Coursework ExampleThis essay describes a scenario of bedside patient business organisation of a man with malaria to help evaluate the essentials of standardized terminologies and the related NANDA, NIC and NOC (Nolan 2004).Johnson, Maas & Moorhead (2000) outlines that Nanda classifies Malaria as an infectious disease with intermittent fever, instigated by the parasite Plasmodium and spread by mosquito kind Anopheles in many subtropical and tropical regions. Because of its common nature, in that respect are a plethora of records, data and information about its diagnosis and care. Subsequently, American Nurses Association (2006a) argues that there are certain terminologies standardized to malaria, according to the North American Nursing Diagnosis Association (NANDA) that nurses must master. In addition, there are also Nursing Intervention Classification (NIC) records and in Nursing Outcomes Classification (NOC) with certain standardized language (Cavendish 2001) for malaria.According to Johnson et al. (2000), NANDA identifies malaria as infectious with symptoms of in high spirits fever, chills, muscle aches, tiredness and headaches. According to NANDA, malaria infections are common in tropical and sub-tropical areas and severe with children and pregnant women but also very severe with all early(a) individual children and adults alike (Nolan 2004). NANDA outlines that the diagnosis for malaria includes nausea due to imbalance in food intake, risk for infection due to weak immune system for attacked patients and hyperthermia related to increased dehydration and metabolism. Related Factors include threat of death threat to self-concept threat to or alteration in health status, environment, contact patterns social transmission of contagion and unmet needsThe suggested NOC outcome-labels to these malarial situations include anxiety, stress, nausea, impulse control and aggression control. Client outcome according to NOC inclu des identifies and verbalizes symptoms of distress, Identifies, communicates in verbal

Articles of business ethics Term Paper Example | Topics and Well Written Essays - 500 words

Articles of business ethics - Term Paper Examplerogram must incorporate, to wit (1) a comprehensive statement of both mission and values, as well as a code of conduct that all personnel must understand and be fully aware of (2) parley vehicles that focus on respectable practice to be monitored and updated regularly and (3) regular training programs that provide case studies, updated ethical scenarios, and define appropriate business doings in various business transactions. As emphasized, a one-time training program that focuses on ethics training is not sufficient yet, a regularly updated and enforced ethics training must be undertaken to ensure conformity to the standards posed in business endeavors.The article proffered issues pertinent to the apparent decline in standards of pietism by accepting payments from organizations supposedly in exchange of unethical activities. The author initially cited rampant examples of scenarios where payments have been made in exchange of placi ng a stain of the Web site of the donating organization on the forehead of a Utah woman or commitments to undertake long-term contraception (Kristof, 2012). Concurrently, the author cited a loudness written by a Harvard political theorist, Michael Sandel, entitled What Money Cant Buy, arguing that in recent years we have been steal without much reflection into relying upon markets in ways that undermine the fairness of our society (Kristof, 2012, par. 3). Kristof expounded on presenting other scenarios that depict people accepting payments for favors that run counter to ethical and moral standards.Article 3 Stevenson, B. (2012, May 13). THE ETHICIST Office Detectives. Retrieved June 15, 2012, from The New York Times http//query.nytimes.com/gst/fullpage.html?res=9F02E2D8143AF930A25756C0A9649D8B63&ref=ethicsThe articles main meat focuses on addressing different ethical concerns from three different senders. The first scenario required suggesting that companies must employ people w ho could

James Irwin and the history of Colorado Essay Example | Topics and Well Written Essays - 750 words

James Irwin and the history of Colorado - Essay ExampleIrwin together with other crew members made three different excursions that helped them in writing the history of astronauts. They surveyed the impressive landing site on the moon surface cognize as Hadley Rille (Irwin 2004). The landing at Hadley Rille was a historical event in the world of astronauts and scientists. He was also highly recognized for his many achievements as an astronaut. unconnected from impacting the lore world he also influenced the Christianity world. He was involved with Christianity and created a path that awed many people. After his Apollo 15 mission, Irwin came back with renewed spiritual beliefs, and he admitted that the assignment had changed his spiritual beliefs. To Church groups around the State, Mr. Irwin often talked of the moon mission as an epiphany (Wilford n.d). He admitted that the mission allowed him to feel the power of God. He realized the High Flight Foundation, which was aimed at c hanging peoples perspective of science. In his mission, he emphasized on assisting the Colorado community in realizing that science supported creation defying the claims that it supported evolution. He was also a staunch believer in the great mission of Jesus. He believed that Jesus walking on earth was more significant than a man walking on the moon. He also helped people believe in God the creator and take on the creation. In his mission of spreading Christianity, he admitted that God was the creator of the laws of science that made it possible for people to travel to space.

Democracy and Citizenship Essay Example | Topics and Well Written Essays - 1750 words

Democracy and Citizenship - Essay ExampleSpecifically, the form of globalization that characterizes the current economy is whiz that copks to establish one universal, synthetic culture that is entirely open to capitalistic rigidness, while at the same time rejects and erodes the older, deeper culture and traditions of individual societies and peoples. This hurts the world at a local anaesthetic level, and is bad for the greater populationfor this general reason, I support the connection economy as an alternative. Harveys critique of the system that the world depends on at once points out how neoliberalism and capitalism have affected what parliamentary laws priorities are. He says that countries using such a system typically favor the integrity of the pecuniary system over the well-being of the population or environmental quality (Harvey 71). This is a concept that I fundamentally disagree with, as I see it as a violation of business ethics and a wishing of concern for two thi ngs that are of utmost importancehuman life, and the condition of the orbiter we inhabit. Harvey also describes how neoliberalism enforces a redistribution of resources. This redistribution, however, is not the type that is favored by more communal systems, such as Marxist theory, but instead works quite a the opposite. While many people may be conditioned to believe that capitalism is completely naturally in allowing money and wealth to flow where it is earned, it whoremonger accurately be said that, just as socialism may redistribute resources to the poor according to need, the neoliberal system is a redistribution of wealth to the upper berth classes (Harvey 9). Beyond the manipulation of wealth, neoliberalism also robs the population of some of its sovereignty. While citizens entrust their government with basic functions and resources, neoliberalism encourages the government to redistribute those responsibilities and resources to private corporations (Harvey 77). This is, in a sense, pickings power from the hands of the government, which represents the whole population, and placing it in the hands of the few who have a private interest in profit. Indeed, this is a complete contradiction in my view. Harveys critique continues along these lines. He highlights two particular misgivings about the current system, one being the capitalist fixation with technology as a solution for everything. In reality, he says, technology is tied to the destruction of the environment, social breakdowns, and crises (Harvey 69). The even greater problem, however, is that neoliberalism has become so ingrained in law and society that it has created an inescapable web, making it extremely difficult for society as a whole to undo what groundwork has been laid (Harvey 63). These all demonstrate the complete lack of consideration in the modern economy for the community, for local benefit, and for human happiness. I do not support such an approach, as I believe in having a consider ation for the well-being of all people, in following the Golden Rule of doing unto others as you would have them do to you, and in promoting the concepts of liberty and happiness rather than an unequal socio-economic systems that brings wealth and power into the hands of the few. The benefits of the community economy, as an alternative to capitalism, are superfluous. Many movements exist already that are rooted in the community eco

Patient narrative Essay Example | Topics and Well Written Essays - 3000 words - 1

Patient narrative - Essay ExampleHowever, some exceptional charges are levied on optical services, dental services, and prescriptions. Services offered by this health organization includes pathological services, emergency and urgent care, hospital services, dental services, GP services, pharmacy services, pump care services, sexual health services, mental health services, and social care services. In the United Kingdom, the infant mortality rate has reduced significantly and the vivification expectancy levels have continuously risen (Baille, 2008) this has been noticed since the establishment of the NHS. Health surveys, most importantly, illustrate that patients are usually satisfied with services received from the case Health Services.Patient satisfaction is directly determined by the patients experience when dealing with the health services provider. This interaction is perceived in patients conscious and also subconscious mind. Patient experience is mainly about three main is sues delivery of the organization as a whole in the healthcare, the emotional and rational experience during the service delivery, and the intuitive perceptions of patients (Tschudin, 2003). Therapeutic effect involves the consequences of any medical treatment. The results of the therapeutic effect are usually seen to be beneficial and also desirable to the patient.The Nursing and Midwifery Council (NMC) code of conduct is responsible for ensuring acceptable performance, ethics and conduct for professional nurses and midwives. Nursing is a profession found in the health care sector. It deals with care on people, families and communities so as to maintain, recover or attain tonicity health and quality life. Nurses are responsible for developing plans for health care, working in teams with therapists, physicians, the patients family, the patient, and other staffs in the team (Chin, 2008). The healthcare plan leads to treating of illness, so as

Gender and Sexual Violence Term Paper Example | Topics and Well Written Essays - 1500 words

Gender and Sexual Violence - Term Paper ExampleThe issue has also been common in some Asian and African countries especially those, which argon Islamic, dominated. They argue that violence against these people has an adverse psychological effect and can lead to one committing suicide. gate With the recent efforts to fight against inequalities, sexual urge and depend uponual violence is a topic, which has drawn scholarly interest in the recent past. In fact, Ussher believes that the exposure of sex into rigors secular stare and scrutiny of the sexual body has drawn both scientific and legal intervention (380). So violence against gender may make full different directions, it seems to be more inclined to the female gender. Paludi Michelle, in her publication, Feminism and Womens Rights Worldwide, defines gender violence as any act that will suggest in any way the convention, elimination, and discrimination one gender and that result to any form of physical, sexual, or psychologica l harm of the same. Actions that deem gender violence are rape, dowry violence, genital mutilation and other tradition practices that do not favor or are harmful to women. Women can also be intimidated at work or in educational institutions (Paludi 12). Women trafficking and forced prostitution are other forms of gender violence. Sexual violence on the other hand is the inhering experience a targeted person undergoes which is against his will. Sexual violence may take forms of rape, forced prostitution, or state-sanction violence against women. This sexual harassment based on gender has hindered or compromised the ability of women to rise to higher levels in the society or authority. Hate violence against LGBTQ people Hate and sexual violence against the lesbians, gays, bisexuals, and transgender rose by more than thirteen per cent in the year 2010 alone. The report released by national coalition of anti-violence indicated that violence against persons tend to be more vicious as co mpared to other forms of bias-motivated crimes. These groups of minorities have records of mistreatment in the various regions of the world having violated of their rights through murder, kidnapping, assaulted, or made to undergo other forms of psychological torture (Nelson 169). Despite the account cases, many of them go unreported because the victims do not actually trust the police or are afraid of reprisal because they fear their identity as having sexual behavior. However, public information campaigns should be introduced in the public oriented zones to counter the homophobia. Law enforcement by officials should also take its course and all people be exposed to equal and fair treatment inconsiderate of their sexual basis. Hate-motivated violences against the minorities with queer sexual behaviors have been a common phenomenon in the live society. These persons (the lesbians, gays, bisexuals, transgender, and queer commonly known as LGBTQ) have been undergoing verbal attacks, sexual assailment, and discriminations in the work places. The intimate partners are being beaten and tortured, all because of abomination against this group (Ungar 41). The recent report by the Harvard school of public health affirmed that those with sexual abnormalities are two or more times likely to undergo abuse and their rights violated. The public also exhibited high probability of attacking and violating

Motorsports Research Paper Example | Topics and Well Written Essays - 2250 words

Motorsports - Research Paper Examplethe Formula Drift, as a case study. The case study intends of explaining how parameters be go by up by the judges and the format is seriously followed which clearly indicates that the sports is being institutionalized pointing to the fact that there would be further maturity in the reach in the future. Various variables have been taken in the study to relate Drifting with institutionalizing which includes the seriousness of parameters, the techniques used by expert drifters along with the other analogous patterns. After a thorough study and literature review, it can evidently be stated that Drifting is taking a serious shape where efforts are being made to institutionalize the sports which is otherwise considered as too risky and too hazy to be taken seriously.Drifting is a kind of motorsports where the device driver is expected to over-steer, rather intentionally or even unintentionally. This over-steering makes the driver lose traction in the rear wheel or sometimes even in all of the tires at the same time maintaining some level of control over entry to the exit of one of the corners. It may looks like the car is blow exactly when the rear slip travel is higher than the slip angle at the front. That too, to such an extent that the front wheels are directly pointing towards the direction enemy to the turn, for instance while a car may be turning left while wheels are pointing towards the right (the technique popularly referred to as the inverse lock). (Bryant 2004) Being one of the most enthusiastic forms of motorsports, nowadays a lot of drifting competitions are being held at various levels, some even at the most advanced levels where professionals have also been participating. Also, the competitions are nowadays mature enough since they are judged discreetly by standards of precision and competition in speed, showmanship, angle and even the line taken via set of

Undecided Essay Example | Topics and Well Written Essays - 500 words - 6

Undecided - Essay Examples their major differences are concerned, it is worth noting that the color, genetic make-up, function, lifespan, fur, and flexibility are major factors. Therefore, this paper highlights the major differences and quasi(prenominal)ities mingled with the behaviors of a domestic ass and a horse.Despite the fact that both donkeys and horses are domestic animals commonly known as beasts of burden, it is important to note that they exhibit similar social behavior, especially when it comes to cooperation with human beings. In essence, human beings tame both animals so that they can help humans in performing certain labor movement that humans alone cannot handle. They both respond well to human instructions they will handle any turf task before them as farsighted as they remain well fed. In this respect, it is critical to note that both donkeys and horses can be used to transport goods and human beings, or they can still haul heavy loads for human beings. maybe the only difference between the two animals in this respect is that one is faster than the some other is.Perhaps the major behavioral difference between a donkey and a horse lies in their perception and response to danger or threat. As for the horse, repair is the ultimate way of escaping from any real or perceived danger or threat. Indeed, a horse will not give a plump for thought to any object that poses a threat to its life. It is especially swift to flee besides its significant speed over long distances. On the other hand, a donkey is usually stubborn to threats and it will prefer to face the threat before thinking of an alternative course of action. It means that a donkey is more likely to suffer harm than a horse due to its attitude towards danger. When the two animals are in combat with their enemy, a horse prefers the hind(prenominal) kicks while a donkey will throw hind kicks in addition to bites.Lastly but more importantly, donkeys and horses make different sounds, alt hough the sounds may mother some similarities, especially to an inattentive ear.

Homeland Security - Predaredness & Prevention Assignment - 1

Homeland Security - Predaredness & Prevention - Assignment ExampleThe same is the case with the US government, which has established various lawfulness enforcing agencies as well as collective security measure programs and strategies to strictly observe and enforce the writ of law as well as security measures to set upon with any challenges occurred in the country. National Incident Management System (NIMS) and Incident Command System (ICS) are also included in the list of security providing models of the USA, which are working at local, state and country levels, introduced and established in the aftermath of 9/11 catastrophe in order to tackle with the terrorist attacks and essential disasters. The National Incident Management System (NIMS) provides a systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, reply to, recover from, and mitiga te the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment.Since NIMS and its subsidiary agency i.e. ICS rivet their attention upon rapid flow of communication between different agencies and authorities to act swiftly in order to cope up with any requirement situation, they are rendering extraordinary services on the security plans launched by the government. These agencies are highly supportive in responding to the call of the individuals and institutions undergoing any disturbance and ferment at national, regional, local or community levels. Both these models lay stress upon applying modern equipments to provide a platform from which the rescue and security organizations remain in close contact with one other, and can abruptly lend a helping hand to one another at the hour of need. It is therefore, the institutions and organizations request NIMS from compulsive the fire break out to flood rescue, and from hurricane disaster to the terrorist attacks. It is a

Group paper Essay Example | Topics and Well Written Essays - 500 words

Group paper - Essay ExampleThe labour party may also be induced, if the water has broken but the contractions have not started yet. The movement and the growth of the baby are monitored after certain intervals. If at any point the health care professionals figures out that the growth of the baby is not at the expected pace then false labor must be induced. Infection in the uterus may also be one of the reasons. If there is not enough amniotic fluid present around the baby or the placenta peels it from the uterus inner wall, then labor can be artificially induced by the healthcare professionals. If the mother has any medical condition that may come out the babys health at risk like diabetes or blood pressure then it is better to induce labor.By doing this the period of the labor might shorten by an hour. This procedure helps in the examination of the amniotic fluid for the presence of meconium that is considered to be the sign for fetal distress. Babys sell must be accessed direct ly for monitoring the heartbeat of the baby.Stimulating the nipples is considered to be one of the natural forms of labor induction and it can be performed manually or by the help of an electric breastfeeding pump. By doing so the natural production of oxytocin will take place in the females trunk causing contractions.Change theory can be linked to Lewis Theory in a way that it is astir(predicate) unfreezing all the previous information about labor induction and learning the changes imposed by advanced researches and studies. It is important to educate the health care professionals on the advantages and risks associated with induction because they are the ones who are prudent for the wellbeing of the mother and baby. It is important to educate the mother as well, so that she may be able to take informed decision regarding her babys health (Simpson & Thorman,

Rapid Response Team of Acute Conditions Essay Example | Topics and Well Written Essays - 3500 words

Rapid receipt Team of Acute Conditions - Essay ExampleThe purpose of this paper is to provide in-depth comparison between the rapid solvent police squad of acute discommode in Riyadh Military hospital and national health run of United Kingdom. The comparison has been conducted on the basis of policies being utilize in both the countries in terms of health care provision. Furthermore, the paper will also discuss the implication of SBAR model to address the rapid reception for acute pain cases. The policies as studied within the consideration of UK hospitals are in the form of protocol directed by National health services (NHS) UK. The paper has been structured by providing in depth introduction to the rapid result team for acute conditions in national health services (NHS) of Saudi-Arabian Arabia and United UK. Secondly, financial system section has also been added to understand the amount of revenue that is used to provide rapid response in acute pain situations. It should be noted that it is highly significant to create understanding with the advantages and disadvantages of programs being apply in health provision sector. Health Policy for Rapid Response Team in Riyadh Military Hospital in Saudi Arabia The policies for the rapid response team in Saudi Arabia have recently been communicate by the medical services. It has been suggested in the main protocol of the program that response team will be selected on the basis of certification. This is similar to the criteria of UK rapid response team (RRT). The only difference is that the implication has been noted absent at most cases. M both cases are still being noted in the context of hospitals in Saudi Arabia where patients die be courting of no address to the emergency calls (Essa 2012). It is expected from rapid response team to provide intervention in the lesser while frame. This is the basic policy that has been set for the rapid response team of Riyadh military hospital. As per the hospitals pol icy maker, it is expected that the rapid response team will be able to implement all needed medical models for intervention purpose within quin minutes time. Consideration of five minutes treatment means that the model implication for assessment of the patient is done along with the recommendation. If in any case, more time is being consumed indeed it should not be considered as a failure of RRT (Piza and Adelstien 2011). The criteria for setting five minutes assessment is because the members should be capable of managing more cases of emergency. The difference between any RRT with the traditional treatment team is in terms of minutes of assessment. The purpose of a rapid response team is to extract out the right cause from the situation of acute pain. If in case, more time is being taken by the team then the main motive becomes unaccomplished (Adams and Failano 2011). Situation, Background, Assessment and Recommendation (SBAR) The rapid response team (RRT) at the Riyadh military hospital level recommends the usage of situation, background, assessment and recommendation (SBAR). The policies for the rapid response team (RRT) have make it evident that SBAR should be followed in order to diagnose students in the best possible manner (AMA 2012). The implication of SBAR in Riyadh military hospital is because it has turn up a successful manner to communicate the patients condition by the rapid response team to primary care provider. SBAR was basically implemented at US navy hospitals as a major method of

Sub-human working conditions in Qatar Research Paper

Sub-human on the job(p) conditions in Qatar - Research Paper ExampleThe world cupful is the most wide viewed sports event in the world and requires a lot of preparation by host countries to be in a position to stage the world cup owe to the high number of spectators, reporters, business people, and players who come to the host country for the world cup. Qatar has been making these preparations since 2010 when it was selected to host the 2022 world cup but there are rampant cases of inhuman working conditions for workers making preparations in stadia and other facilities in the country. It is from this understanding that this study aims at enumerating why FIFA and football associations should force Qatar to stop the sub-human working conditions.Workers involved in infrastructure development for the 2022 world cup are exposed to harsh working conditions including withheld payments, working in 122-degree heat for a large time with no provision of food or water, and their passports w ere confiscated to ensure they do not leave the country (Kwok & Wallis, 2008). Workers cannot be able to help their families and pay obligations for their jobs to recruitment agencies with 36% interest payment rates affecting their families and their person negatively (Manfred, 2014). For a country that will host the world cup, these conditions are unacceptable owing to the high benefits to be received by the country and the high following that the world cup has globally. This will taint the name of the world cup and FIFA, if the football associations and FIFA do not take the steps to correct the situation in Qatar in terms of working conditions.The intolerable working conditions in Qatar have guide to the death of at least 1200 workers in different infrastructural development in preparation for the world cup with 400 of them from Nepal, 00 from India, and others from Philippines, Pakistan, Kenya, and other parts of the world. This is in agreement to a report by The International Trade Union Confederation (Manfred,

“In What Ways Does a Rising China Impact the World” Essay

In What Ways Does a Rising China Impact the World - Essay ExampleChinas rise on the world scene as a growing economic strong ho office has been received ambivalently. Her increased control on not only the Asiatic economy but abroad as well has brought a power shift with her neighbor Japan who has been the dominating force since the first world war, as well as abroad. But what exactly does chinas rise mean to the rest of the world?China has a history that makes it renowned for opting to use military force to gets its way. China still holds a lot of anger and resentment towards the treatment it has suffered at the hands of the international community over the historical two centuries and there are bones of contention between her and Japan ( Mahbubani, 2005).Though china has held out the olive branch saying that its intentions are calm and their sole interest is in economic growth and development, most countries approach her with caution. The slightest show of claws leaves the intern ational community in jitters. What has brought china into the spotlight is the global fiscal crisis. When Chinese leaders mulled over whether it was time a new currency was created because of the state of the dollar, every one was all ears and waiting to see what was the next smell that china would take. It means that chinas intentions are still regarded as being highly suspicious (Gee, 2009).The most wary are the smaller Asian nations who china has been making attempts to do more business with over recent years. China has changed her tactic and has approached south east nations with a more open locating to dialogue and treating them as equals. China even offered to sign a free trade agreement with Southeast Asian countries as well as recognizing the connectedness of South East Asian Nations (ASEAN) (Goh, 2006).It seems that chinas new approach is working with the Southeast Asian nations because these nations have been more welcoming of chinas participation in their economies. It has also helped that china has adopted a

Business ethics Essay Example | Topics and Well Written Essays - 2500 words

Business ethics - Essay ExampleCookson Group plc is a leading multinational company dealing with material science relating to substances as well as chemicals that ar required in the production processes of industries such as steel and electronics among others. Moreover, the company is facilitated with enhanced technical services as well as with better R&D facilities. Furthermore, the company performs business activities based on ethical standards as well as quality (Cookson Group plc., 2011). The discussion will emphasize upon critically analysing the inscribe of conduct of Cookson Group plc. Moreover, identification of troika major components that demonstrates the value as well as the business ethics of the group will withal be portrayed in the discussion. Critical compend of Code Code of conduct of different companies signifies that the employees of the companies are required to perform their respective functions complying with the moral standards as well as the determine. It has been apparently observed that some(prenominal) companies have given much importance to improve ethical performance within the study for encouraging the employees to perform their activities in an ethical manner. Moreover, economys of conduct are viewed to be the statements of values as well as ethical standards of companies. Furthermore, code of conduct provides terms as well as conditions in accordance with the trading operations of a company that are required to be conducted. It also provides standards for sustaining a better environment as well as in maintaining health as well as safety of products or services that offers by a company. Codes of conduct are formulated on the basis of certain specific sphere or issues with the motive of minimising or eliminating those issues as well as to improve performances of those sectors (Mamic, 2004). Code of conduct generally comprises certain major components such as code of ethics and value statements among others. A code of condu ct generally signifies a written statement stating the behaviour which is to be adopted by the employees while execute their individual functions within a company. Furthermore, code represents the desire of the management of a company to implement certain specific policies as well as values for conducting business operations in an efficient manner (Venugopalan, 2011). There are varied factors that influence code of conduct which comprise corporate culture reign in the working environment of a company as well as standards that are utilised for measuring behaviour of the employees as well as the performances of a company. It has been viewed that code of conduct primarily depends upon the resources that are utilised for monitoring as well as implementing the procedures within a company. Training facilities provided to employees can also be considered to be an influencing factor of code in a company. Furthermore, communication system as well as flow of information in the workplace of a company determines companys code of conduct (Mamic, 2004). Code of conduct is required to be developed with an appropriate language. In this similar context, code of conduct of a company is required to be communicated in languages which will be appropriate for the audiences such as customers and investors among others worldwide. Code of conduct represents certain values as well as standa

Animal Farm, Snowball Essay Example for Free

Animal Farm, Snowb solely EssayHe led a revolution, became a scapegoat, and was exiled from his home lane. This somebody was Leon Trotsky, a Russian Marxist revolutionary. In the novel Animal Farm, Trotsky came out by means of a pig named sweet sand verbena. Throughout the novel, Trotsky is brought up more and more through snowball. Leon Trotsky is represented through Snowball by the many life events they had in common. Snowball was chased away from the farm and became an exile by Napoleons trained dogs. In Trotskys life, he too became an exile from his home. He sent away and banned from returning. In addition, Napoleon claimed that all the ideas that had come from Snowball were actually all his own creations. One of them all but closed his jaws on Snowballs tail, but Snowball whisked it free merely in time. Then he put on an extra spurt slipped through a hole and was seen no more(68). This is a quote from the scene where Snowball becomes banned from the farm. After Snowball t akes indict over the farm for some time, his comrade, Napoleon comes to despise him.Snowball and Napoleon never agree on anything. Napoleon did not want the animals to side with Snowball, he always argued against Snowballs ideas and was never friendly towards him. What also went on was Napoleon, showing his hatred for Snowball, examined the layouts Snowball had made for the windmill and urinated over the plans. Napoleon showed his disgust by urinating on something that was important to Snowball. looked closely at every detail of the plans then suddenly he Napoleon lifted his leg, urinated over the plans, and walked away(65).Obviously the action that Napoleon just committed shows hatred for Snowball. After Snowball was gone from the farm, he became a scapegoat for Napoleon. It was suddenly Snowballs fault that the windmill had collapsed. Napoleon needed a conclude for it to have fallen, and who better to blame than Snowball, that way the animals would want revenge by building a str onger one exactly what Napoleon wanted. In addition, it was announced that Snowball had been sneaking onto the farm to steal corn, break eggs and what not.Whatever bad thing that occurred was automatically put on Snowball by Napoleon. Whenever anything went wrong it became wonted(prenominal) to attribute it to Snowball(88). With hardly ever any proof, Snowball was always the scapegoat. In conclusion, it is obvious how Snowball went through the events of Leon Trotskys life. From having his ideas stolen to becoming a scapegoat, he led the life of a famous revolutionary leader, though it wasnt a very good life, he made a big stupor on all of his comrades and will never be forgotten.

Coming unstuck Essay Example for Free

Coming unstuck Essaybelow. Anyone reading your response should grant a clear thought process of where your research will take place and what questions interest you. Heres where youll identify-and plan to surmount-any potential obstacles. 1) Exactly which field office did you select? Why? What is your prior experience with this site? Are you studying up, down or across? Explain.I selected the drinking chocolate browse as the field site of my planned study since the social interactions and behavior of the patrons and the coffee patronize staff be interesting and so much can be learned from them especially in their relationships, the daily exchanges of pleasantries and information and for most, coming to the coffee cheat is a habit that they do on a daily basis. I am interested at how a coffee snoop can take on different meanings to those who frequent it and how they coactively share the space in the coffee shop as their own.I have been to this coffee shop a number of tim es, enough to become familiar with the waitresses and I had seen two or more tidy sum at the same seat whenever I take care the shop. I also had some(prenominal) friends come to the shop but take their orders on the go and they have regular orders which the waitresses seem to have memorized. I live on that there has been a clamor for studying up (Priyadharshini, 2003), but since it involves the issue of power and authority which in a coffee shop is non so much evident, I would rather do a study across the relationships of the customers and the coffee shop staff as well as across customers.This would enable me to observe and understand the social rules, interactions, and codes in the shop which may or may not be evident to the customers and staff athe likes of. 2) What preconceived ideas do you have about this space and the people that inhabit it? What are the obstacles an anthropologist might face in studying this place from an emic perspective? How do you plan to overcome thes e obstacles? I have always liked going to this coffee shop, the waitresses are friendly, they have a pretty good idea of what is happening to people, they are also energetic to notice changes in their patrons and they have excellent food.The coffee is also very good and whenever I need a quick fix or when I am bored I like going to this coffee shop. This coffee shop is not like the modern al fresco types or like the ones frequented by young professionals and students. This coffee shop is more of the community diner which serves breakfast and coffee. This place has a comfortable atmosphere and everyone seems to know each other, some people drop by the shop on their way home or even have brunch here. However, since the place is homey and likely to be frequented by regulars, being accepted as a new customer is difficult.For example, a new customer may be noticed by everybody and the people there might not behave as they usually do in the presence of a stranger. I might face this diffi culty if I start to frequent the coffee shop to conduct my observation because even if they are familiar with me, they know that I only go there doubly a week, if I go there everyday, they might think it odd. The emic perspective focuses on the intrinsic cultural distinctions that are meaningful to the members of a given community or group (Haviland, Prins, Walrath McBride, 2008).An anthropologist might have difficulty in using this perspective because the coffee shop is a transitory, that is, people come to the place voluntarily and although some regulars do so on a daily basis, there are those who do so only when they can, but it does not mean that they are not part of the group or that they have no membership to this group. An anthropologist has to be able to penetrate the group to be able to learn the agriculture and social relationships of those in the coffee shop.I plan to overcome this obstacle by changing the pattern at which I visit the coffee shop and by indicating tha t I like being in the place prior to the start of my field observation. In this way, the people in the coffee shop would not become suspicious and they would not be always conscious of my presence. Since the goal of the study is to determine the inner cultural codes of the people in the coffee shop, I should not interpret any exchanges or interactions based on my own biases since the coffee shop members assign their own meaning and interpretations.3) Generate at least five qualitative, ethnographic research questions that interest you about this site. Explain how these questions relate to what you have already observed. 1. How does the group define and assign membership to the coffee shop regulars? 2. Why do regulars frequent the coffee shop? 3. What is the quality of the relationship between the coffee shop customers and the waitresses? 4. How does the group resolve conflict within customers and waitresses? 5. How do the customers value the coffee shop and its services?I have notic ed that there is clearly a sense of group membership in the coffee shop and I would like to find out how the group assign membership does and how meanings they attach to becoming a member. Since being a regular is predefined as frequenting the establishment, I would also need to find out the reasons for frequenting the shop. The relationship between the customers and the waitresses are evident, but I want to know what kind of relationship it is and how do both parties define their relationship and whether it extends to their lives outside of the shop.Conflict is a reality for most groups or when two or more people are involved, I am curious as to how the members respond to conflict and how they resolve it. Lastly, it is observed that the coffee shop is more than just the coffee and the food to the customers I would want to find out how the customer values the coffee shop.ReferencesPriyadharshini, E. (2003). Coming unstuck Thinking otherwise about Studying Up. Anthropology Educatio n Quarterly, 34 4, 420-437. Haviland, W. , Prins, H. , Walrath, D. McBride, B. (2008). Anthropology The Human quarrel 12th ed. California Wadsworth/Thomson.

Acrobatics Workshop Essay Example for Free

actives Workshop EssayNo matter which figures or pyramids are being tried, the facilitator essential make sure that there are catchers present to prevent injuries. Participants should be instructed how to catch unity another and to take responsibility for others in the group.1. Description of the practisePart 1 Warming Up Trust ExercisesA. The participants are put into pairs. One partner becomes a guide, the other becomes blind. The guide takes their blind partner for a walk (around the grounds, over obstacles, etc. ) while holding hands. After some(prenominal) minutes the partners flip-flop roles.Variations Follow the same steps as above, scarcely carry the seeing partner lead with only one finger. Alternatively, have the seeing partner lead using only their voice no physical gather between partners.B. In pairs, participants stand face to face with their feet together and holding hands. Each person leans back carefully with full body strength by stretching their arms . The ch on the wholeenge is to maintain balance.C. All participants stand together in a circle and hold hands. Count off into 1s and 2s. On the signal, using all their strength, the 1s lean inside while the 2s lean outside. After a few seconds, carefully pull back into a normal circle and then change (2s inside, 1s outside).D. In small groups (3-7 persons), one person stands in the middle of a circle. Standing stiff and without moving their feet, the one in the middle falls from one person to another and is easy passed around inside the circle. After some moments, change roles. Give everyone a chance to be in the middle.Variation you stick out also do this with fair(a) three persons. The one in the middle is slowly passed forward and backwards between two persons.Part 2 reachingBefore trying actual figures, it is important to warm up the joints and the muscles. Gently stretch legs, arms, neck, and shoulders. Dont forget to pay attention to the wrists and ankles, too.Part 3 Fi rst Acrobatic Steps3A. Napoleon (3 persons) The freshman person goes down and takes the bench position the second person goes up and forms a bench on top of the first person (see diagram 4) The first person goes down and takes bench position second person goes up and stands on the shoulders and hip of the bench. Keeping their balance, the bench slowly starts to walk forwards on their hands and knees (see diagram 10). (Remember you must NEVER stand in the middle of the benchs back, only on their shoulders and hips)The trio person is evermore the catcher for the person who is up.3B. Knee stands (4 persons) The first person goes down and takes the bench position second person sits down on the benchs hips (facing benchs feet) taking the second persons hands, third person goes up and stands on second persons knees (keep holding hands). If second and third person can balance on their own, the bench can walk away, go forth the two in balance position. The fourth person is the catcher. 3C. Galion figure (4 persons)The same as 3B (above), but second and third person open op their arms on one side and look in the same direction. (You still need the fourth person as catcher.)Part 4 Pyramids and standing on shouldersin one case participants have grasped the basic steps, they can proceed onto building pyramids and making new shapes (see diagrams in section D Some Pyramids).2. General remarksWho can do stunting?Acrobatics can be used with groups of all ages teenagers, adults, even children from 4 or 5 years of age. It is important to include the warming up and trust-building exercises, particularly if the people in the group do not know each other very well. Stretching and warming-up the muscles is important to avoid accidents. Everyone in the group should be taught the catchers tasks. The group has to take responsibility for itself it is up to everyone to look out for one another.Why use acrobatics?Acrobatics is a perfect method for team-building at any age. Its go od to keep an eye on to give and to take help from one another. Even if you have only a short amount of time, participants can learn amazing things like building pyramids or standing on shoulders. Acrobatics can help people learn about taking responsibility for others but also about respecting limits (their own and other persons). The atmosphere in the workshop should allow participants to say if they dont want to try a certain figure or activity.An extra touchIf you have more time (e.g. the group stays together several days), the participants can put together a presentation. This is a massive way for the group to show off what they have learned (especially good for children and young adults).AccessibilitySome groups may have specific needs (e.g. cured participants or individuals with physical or mental disabilities), but these are not reasons for people to be excluded. For example, past experiments with acrobatics has shown that its possible to include people who mogul be missi ng a limb or even those in wheelchairs. There may be some limits, but in most cases it just takes some fantasy to create new forms and figures which include all members of the group.3. LiteratureThere are many resources to be found describing acrobatics and other funfair activities. Two of these include1. Rudi Ballreich, Udo v. Grabowiecki (Hg.), Zirkus spielen. Ein Handbuch, 1999 Stuttgart/Leipzig. Not only about acrobatics but all circus skills you can use with young people, tips for presentation as well. (German language)2. J.M. Fodero/E.E. Furblur, Creating Gymnastics, Pyramids and Balances. unoccupied Press, Champaign, Illinois, 1989. This book focuses only on acrobatics and has a great amount of drawings for figures for 2 persons up to pyramids with 15 or more persons. For beginners to advanced. You can find some figures presented in the book on the Internet http//www.mypage.bluewin.ch/mmc/akro/bkd7.html. (A German-language edition of this book is available under the title M enschenpyramiden.)

The Hegemony Of Imperial Rule English Literature Essay

The Hegemony Of Imperial Rule English Literature EssayIt shall be prudent to begin by giving a sketch definition of what is meant by colonial discourse to begin with looking at the texts. compound Discourse the track in which the hegemony of imperial rule is conveyed within the text as a set of values, representations and be falsehoodfs that reinforce the ideology.It is a term brought into currency by Edward Said who saw Foucaults notion of a disclosure as worth(predicate) for describing that system within which that range of practices termed colonial come into being.1George Orwells Burmese Days has an array of imperialistic views which are held in opposing views with the main character, Flory, branding it the lie that were here to uplift our poor black brothers rather than rob them.Flory describes imperialism as the lie that were here to uplift our poor black brothers rather than to rob them2Colonial discourse is key within the novel which as a result raises the question of ide ntity and binary oppositions. None more(prenominal) so than in the crusade of Flory, in one breathe an honourable english gentleman enjoying the riches his new cultures has to offer and in the next berating the dirty nigger and dishwashing in the relief of being reveal of the stink for a time.3Flory is a contradiction who is torn between his British roots and his get laid of the Burmese culture, this love is surfacen via his friendship with Dr Veraswami. Flory is the personification of Gramscis idea of Imperial ideology as he believes that the discourse providing the hegemony is right yet he faces an ideological struggle within himself payable to his love of his new culture.It can be argued that due to his steadfast dedication to the British Empire, for whom he works, he is a loyal imperialist and is comfortable use and exploiting the Burmese for his own gain aswell as trying to impose his superior worth and colonise the Burmese. With his desire to do this along with integra ting himself into the Burmese way of life he succeeds merely in creating a juxtaposition coupled with binary opposition that ultimately leads to his demise.Heart of darknessHeart of tincture is subtract of a colonial discourse in which the African is represented by the European as savage, exotic, cannibal, primitivethey did not eat each other before my face page 93critics such as Chin Achebe in his essay An Image of Africa looked upon Conrads Heart of Darkness as a racist novel. He believed Conrad was using Africa as a prop in order to create a foil for Europe (always viewed by dint of Europeans eyes). Achebe believed that Conrad was making generalizations about Africa, therefore in like manner assuming that Conrad was the character of Marlow in the novel (through Marlows narration). In the novel, Achebe believed Europe came across as well developed, industrialized, and articulate while Africa was uncivilized, underdeveloped, unintelligible and animalisticThe term colonial disco urse was coined by Edward Syiad, it is the habit of representation as colonial posers represent cultures they encounter through imperialism.The men who work for the Company describe what they do as trade, and their treatment of native Africans is part of a benevolent project of civilization.Kurtz, on the other hand, is open about the fact that he does not trade unless rather takes ivory by force, and he describes his own treatment of the natives with the words suppression and exterminationhe does not hide the fact that he rules through violence and intimidation.Kurtz on the other hand shows no remorse whatsoever. He holds the absolute essential view to exterminate all the blacks. He holds the ideology of making the black race extinct. Hes a ruthless ivory trader, and arranges for the dead heads to displayed on poles. The white race use crude violence, and brute force. Very occasionally the natives show resistance, but their left largely helpless against the overpowering military co ntrol of the Europeans. They have no authority or voice. The colonists have become corrupted. They are blind by the notion that this is their sacred duty to uphold the superiority of the colonial empire and white heritage.Through Marlow disapproval, he shows and exposes the Europeans, is equally deameaning, offensive, and undermines their superiority. flabby white devils.. Critiques scrofulous European behaviour. Transcends such prejudice, shows him to rise above racism. Ridicules benevolent project of civilisation. Uses an ambivalent tone to show the violent colonial enterprise. Kurtz the ultimate satanic, racist. Has the heart of darkness.However if he is showing Africa to be the reason for the deterioration of the European mans morale, it merely becomes a backdrop which eliminates the African as human factor. They have become marginalised. This marginalisation shows moreover through Kurtz mistress. He is racist towards her, but not so to his white woman.It can be argued that He art of Darkness participates in an oppression of nonwhites that is much more sinister and much harder to remedy than the open abuses of Kurtz or the Companys men. Africans become for Marlow a mere backdrop, a human screen against which he can play out his philosophical and existential struggles. Their existence and their exoticism enable his self-contemplation.This kind of dehumanization is harder to identify than colonial violence or open racism. While Heart of Darkness offers a powerful condemnation of the hypocritical operations of imperialism, it also presents a set of issues surrounding race that is ultimately troubling.The noble and idealistic Kurtz situated in darkest Africa submits to alcohol, isolation and megalomania and ends up radiating darkness.4It seems improbable that a rule which now rests on avowedly upon force can endure.5E.M. ForsterCritics have debated whether Conrads novel perpetuated colonialist views of the alleged lower status of other peoples, or it questio ned the entire colonial project, dissenting from colonial discourses.6In 1975 Chinua Achebe controversially denounced Joseph Conrads Heart of Darkness on the grounds that it proved how Conrad was a throughgoing racist.7 equip de sicle as Marlow links britains contemporary imperialist drives to the uncivialised.8

Nisha Cyclone In India Media Essay

Nisha Cycl integrity In India Media EssayCommunication plays a critical role in risk of infection pr take downtion and management. A variety of media channels be utilise for possibility communications, before and during a disaster. For example, communication in the throw of visible or sounding signals, leaflets, announcements by speaker cars and public events have been known. Mass media in the form of intelligencepapers, television, radio, internet, etc have certain characteristics that acquire them advantageous for disaster communications. They provide easy feeler to large population and some of them constitute a robust communication system of rules which re primary(prenominal)s working even in cases of a partial segmentation of the infrastructure. On the other hand, sources dealing with the media know that media git be difficult at times. There is no straightaway control over the content and form of nurture that is being transmitted. Sources who want to communicate w ith the public have to deal with journalists who do not form a passive information channel scarcely act as gate keepers, interpreters and commentators. Media hence can support or obstruct the disaster management of government agencies and relief organizations. This research paper analyzes the move media coverage of Nisha cyclone that had hit the coast of Tamil Nadu and Puducherry in November 2008. The researcher has done a survey to study public interests in content designing and disaster intelligence activity presentation through print media.Keywords infixed disasters, prevention, management, precedent, communication, print media coverageINTRODUCTIONIndia has been traditionally vulnerable to natural disasters on account of its unique geo-climatic conditions. Indias ingrained coastline is 7,516 kilometers in length, which comprises 5,422 kilometers for the mainland, 132 kilometers for the Lakshadweep Islands, and 1,962 kilometers for the Andaman and Nicobar Islands. Floods, dr oughts, cyclones, earthquakes and landslides have been recurrent phenomena. About 60% of the landmass is prone to earthquakes of various intensities over 40 million hect atomic number 18s is prone to floods about 8% of the arrive bea is prone to cyclones and 68% of the area is susceptible to drought. The Indian sub-continent is prone to several qualitys of natural disasters. Major natural hazards take on droughts, floods, earthquakes, and tropic cyclones and minor ones include landslides, hailstorms, avalanches, bushfires and forest fires. These disasters take a heavy toll on human lives and resources causing economic, environment and social losses. Natural disasters affect the rural community the most, as they are vulnerable to economic changes, and have no alternate averages of livings. Natural disasters destroy infrastructure, gravel mass migration, reduction in food and provender supplies and sometimes leads to drastic situations like starvation. At the global aim, the re has been considerable concern over natural disasters. Even as substantial scientific and hooey progress is made, the loss of lives and shoes cod to disasters has not decreased. In fact, the human toll and economic losses have mounted.NATURAL DISASTERS CYCLONESAn event or hazard is called a disaster when it threatens property and lives and is unforeseen and often sudden. The WHO defines a disaster as A revolting breakage, ecological and psychological, which greatly exceeds the coping capacity of the change community. It causes great damage, destruction and human suffering. A disaster is a very complex multi dimensional phenomenon and along many dimensions like social, economic, material, psychological or social, but unlikely to be one along all of these in a specific direction. Often the quash of human lives lost is an important criterion for shaping a disaster. Disaster is a sudden, calamitous event bringing great damage, loss, and destruction and devastation to life and p roperty. The damage caused by disasters is immeasurable and varies with the geographical location, mode and the type of the earth surface/degree of vulnerability. This influences the mental, socio-economic, political and cultural state of the affected area. It whitethorn also be termed as a serious disruption of the functioning of auberge, causing widesp consume human, material or environmental losses which exceed the ability of the affected society to cope using its own resources.A Cyclonic Storm or a Cyclone is an needlelike vortex or a whirl in the atmosphere with very strong winds circulating near it in anti-clockwise direction in the Northern Hemisphere and in clockwise direction in the Southern Hemisphere. The word Cyclone is derived from the Greek, word Cyclos meaning the coils of a snake. To Henri Peddington, the equatorial storms in the Bay of Bengal and in the Arabian Sea appeared like the coiled serpents of the sea and he named these storms as Cyclones. Cyclones are categorized as hydro meteorological disasters. Cyclones are intense low pressure areas from the centre of which pressure increases outwards- The amount of the pressure drop in the centre and the rate at which it increases outwards gives the intensity of the cyclones and the authorization of winds.CYCLONES IN THE INDIAN SEASCyclones form in certain favorable atmospheric and Oceanic conditions. There are marked seasonal variations in their places of origin, tracks and attainment of intensities. These behaviors swear out in predicting their movements.Figure 1.1.1 Cyclone prone areas in IndiaSource Compare Infobase Limited (2007)Tropical cyclones, which are severe storms spun off from the Inter tropical Convergence Zone, whitethorn affect thousands of Indians living in coastal regions. Tropical cyclogenesis(the technical term describing the development and strengthening of a tropical cyclone in the atmosphere) is particularly common in the northern regions of the Indian Ocean in and around the Bay of Bengal. Cyclones bring with them heavy rains, storm surges, and winds that often cut affected areas off from relief and supplies. In the North Indian Ocean Basin, the cyclone season runs from April to December, with peak activity between May and November. Each year, an average of eight storms with sustained wind speeds greater than 63 km/h (39 mph) form of these, two strengthen into true tropical cyclones, which have sustained gusts greater than 117 km/h (73 mph). On average, a study cyclone develops all(prenominal) other year.Wind and Cyclones during the period 1877-2005283 cyclones (106 severe) in a 50 km wide strip on the East CoastLess severe cyclonal activity on West Coast (35 cyclones in the same period)In 19 severe cyclonic storms, death toll 10,000 livesDuring summer, the Bay of Bengal is subject to intense heating, giving rise to humid and unstable air masses that morph into cyclones. 1.25 million lives have been lost in Bay of Bengal till now because o f 21 cyclones that had hit the region. The 1737 Calcutta cyclone, the 1970 Bhola cyclone, and the 1991 Bangladesh cyclone rank among the most powerful cyclones to strike India, devastating the coasts of eastern India and neighboring Bangladesh. Widespread death and property destruction are reported every year in the exposed coastal states of West Bengal, Orissa, Andhra Pradesh, and Tamil Nadu. Indias western coast, b parliamentary procedureing the a good deal placid Arabian Sea, experiences cyclones only rarely these mainly strike Gujarat and, slight frequently, Kerala.Cyclone 05B, a super cyclone that struck Orissa on 29 October 1999, was the deadliest in more than a quarter-century. With peak winds of 160 miles per hour (257 km/h), it was the equivalent of a menage 5 hurricane. Almost two million throng were left home little another 20 million mountain life was disrupted by the cyclone. Officially, 9,803 state died from the storm unofficial estimates place the death toll a t over 10,000.Pre and Post-monsoon storms are more violent than the storms of the monsoon season. Life span of a severe cyclonic storm in the Indian seas averages about 4 days from the time it forms until the time it enters the land.DESTRUCTION CAUSED BY CYCLONESThere are three fractions associated with a cyclone, which cause destruction. They are1. Cyclones are associated with tall-pressure gradients and consequent strong winds. These, in turn, generate storm surges. A storm surge is an abnormal rise of sea level near the coast caused by a severe tropical cyclone as a result, sea water inundates low lying areas of coastal regions drowning human beings and live- stock, corroding beaches and embankments, destroying vegetation and reducing soil fertility.2. Very strong winds may damage installations, dwellings, communication systems, trees, etc. resulting in loss of life and property.3. Heavy and prolonged rains due to cyclones may cause river floods and submergence of low lying ar eas by rain causing loss of life and property. Floods and coastal inundation due to storm surges contaminate drinking water sources causing outbreak of epidemics.It may be mentioned that all the three factors mentioned above occur simultaneously and, therefore, relief operations for distress moderateness become difficult. So it is imperative that improvement action is taken for relief measures before the commencement of adverse weather conditions due to cyclones.The most destructive element associated with an intense cyclone is storm surge. Past history indicates that loss of life is significant when surge magnitude is 3 meters or more and catastrophic when 5 meters and above. example SYSTEM IN INDIAIn the last five decades, government is making attempts to highlight the use of information technology in providing early warning systems for rough-and-ready disaster management, especially in Andhra Pradesh, Orissa and West Bengal coasts, which are susceptible to such storms.The Ind ian Meteorological Department (IMD) provides cyclone warnings from the Area Cyclone Warning Centers (ACWCs) at Calcutta, Chennai and Mumbai, and Cyclone Warning Centers (CWCs) at Bhubaneswar, Visakhapatnam and Ahmadabad. The IMD has developed the necessary infrastructure to generate and disseminate the cyclone warnings to the cyclone prone coastal areas. It uses a arrive of communication channels like telegram, fax, e-mails, etc. to communicate warning messages at appropriate levels.Cyclone warning is done in two stages. At get-go a warning on cyclone alert is issued 48 hours in advance of the expected commencement of adverse weather over coastal areas. The sustain stage cyclone warning is issued 24 hours in advance.The IMD constantly examines the coastline for the likely genesis of tropical storms with the help of satellite imagery, particularly those from the multipurpose geo-stationary satellite, INSAT. Information from ships and ocean buoys is also taken into consideration. T here is a chain of Cyclone Detection Radars (CDRs) that are installed along the coastal belt of India have proved to be an effective tool to the cyclone warning work. These radars can locate and track approaching Tropical Cyclones within a footslog of 400 km.The National Disaster Management Bill, 2005 also empha surfaces the setting up, maintaining, reviewing and upgrading of early warning mechanisms and the dissemination of proper information to the public.The aim of any warning system is to alert people to take appropriate and timely steps for the safety of life and property. A natural disaster cannot be evaded but we need to make effective use of available resources to minimize the loss and latermath.CYCLONE NISHANature unleashed havoc in Nagapattinam and Karaikal districts on 26 November 2008. Heavy rainfall and gusty winds claimed three lives in Nagapattinam besides flooding the dwellings and driving over 78,000 people to 308 cyclone-relief centers. As the cyclonic storm Nish a got nearer, the coastal areas started receiving heavy rains and strong winds. The follow rainfall recorded at 8.30 am stood at 2,145 mm, with Vedaranyam registering the highest of 333 mm. In Cuddalore, over six lakhs people were affected by the torrential rainfall in the coastal district as more than 50,000 houses were inundated, paddy and sugarcane crops raised on 200,000 acres submerged and power transmission crippled for more than 15 hours in the district. The rainfall accompanied by strong wind uprooted more than 1,000 roadside trees. In Pamban, while torrential rain continued to lash different parts of the Ramanathapuram district on Wednesday, the 5th cyclone warning signal was hoisted at Pamban port office.Relief Details (as on 27 November 2008)No of people evacuated 106,145No of relief centers opened 650No of people in relief centers 89,395Total no of food packets distributed 548,205Total cash dole distributed 450,000Cyclone Nisha caused a death toll of 89 in Tamil Nadu. The toll in rain related incidents in Tamil Nadu during the six days, mounted to 89, with 25 more deaths reported from rain-affected districts till Friday 28 November.It is understood that natural disasters can neither be predicted nor prevented. The problem before us is how to cope with them, minimizing their impact. Tamil Nadu has witnessed havoc caused by cyclones and storm surge in the coastal regions, earthquakes, monsoon floods, landslides, and recently the Tsunami. increase in urban population coupled with the construction of man-made structures often poorly built and maintained subject cities to greater levels of risk to life and property in the event of earthquakes and other natural hazards. The media and disaster management agencies have important roles to play in crises. Each needs the other in order to perform its function better. Information needs to be presented responsibly, with contextual understanding. Hence, this research aims to study the print media coverage of Nisha Cyclone in Chennai edition word of honorpapers. The objective of the study is to reclaim out the newspapers that have greater readership among the coastal communities and to analyze the print media coverage of Nisha Cyclone.RESEARCH METHODOLOGYThe researcher has adopted Survey and Content Analysis manner for performing the research.The tool used for data collection for survey method is questionnaire and the samples were chosen by using simple random sampling technique. The sample surface is 300 and the survey was taken among the people in Chennai who read newspapers.The Parameters chosen for content analysis were the total number of news expressions appearing relating to Nisha cyclone the page number in which the news articles appears pagination of the news article (left or right) placement of news articles (top or bottom) total number of black and white colored photos news content (Image or Text or both) for quantitative analysis.For the qualitative analysis, the paramet ers taken were Context The type of disaster news article (advice, disaster agent, safety message, damages, countermeasures, restoration) indicate audience The target audience focused based on the geographical areas and that are focused genre of news Feature, interview, announcement Graphic Appeal The type of the graphic elements used to convey news Photo Featured Additional resources such as visual aid (Graphic images or illustrated pictures) supporting the news particular Comprehension The type of technical and descriptive words used in the content Approach password presentation in direct or trine person format Authentication of the news by analyzing the mentioned source of information Bias The political bias in the news.The researcher has taken the survey in the main to determine the newspapers on which the content analysis is to be applied. Secondly the survey also intended to find what type and format of the news does people favor when it comes to disaster and the peoples t rust upon the weather forecasts. The researcher has analyzed the news content relating to the Nisha cyclone in the newspaper that has got greater readership among survey respondents.From the survey, it was demonstrate that, the number of people who pick television to receive the disaster related news is found maximal constituting 69%. Newspaper is found to be the next highly preferred average with 47% and Radio was preferred only by 13% of the respondents. Since the question is a multiple choice, respondents may select more than one checkbox, so percentages may add up to more than 100%. As seen clearly the most preferred media is television this is due to the fact that television has penetrated deeply in the society and the access to television is high as the government has precondition free television sets to almost all rural families. However newspapers have occupied the second place in the preference.The number of people who prefer Tamil as the language to receive the disaste r related news is found maximal constituting 63%. English is found to be the next highly preferred language. The preference wedded to regional language to get the disaster news is very high. And the people who prefer both the languages are found in fair numbers. Dinakaran takes the majority of the news paper readership with 40%. The second most prefered newspaper is Dinathandi. From this survey results, the Tamil daily newspaper, Dinakaran is taken for content analysis. 62% of the respondents prefer reading The Hindu. Hence the English daily newspaper, The Hindu is also taken for content analysis. 66% of the respondents read the weather report rarely and 21% dont read the weather report at all. With respect to the credibility of the weather forecast and reports, the trustiness is found to be moderate.The most preferred content for disaster related news is the combination of both text and image News on Disaster planning and precautional measures are much read by the respondents. Bu t such content is found to be minimal. Government interventions and post-disaster news are found to be more. News in the form of Interviews and featured articles are highly preferred in terms of presentation. 85% of the people share information regarding the disaster with their family, friends and relatives.The total number of news articles that appeared in the two chosen newspapers related to Nisha cyclone in the twenty days duration between 22nd November 2008 and 11th December 2008 are 275 articles in Dinakaran and 67 articles in The Hindu. In Dinakaran, nearly 64% of the articles appeared in the Main page and 36% in supplements. But in The Hindu, all the articles appeared in main page. Dinakaran has presented the news items in random fashion both in main and supplement pages. But in The Hindu the articles were presented only in the main paper. A highest percentage of 36% of articles appeared in the third page of The Hindu which covers regional news.Right side of a news paper is c onsidered to be the side of high readability but equal numbers of news articles appear both the sides. Regarding the position of news articles, it is seen that majority of the news articles related to Nisha cyclone have appeared in speed half of the news papers. More number of pictures appears in color in both the newspapers. The combination of both image and text is found high in The Hindu whereas its low in Dinakaran.Regarding the information covered, In Dinakaran it is found that 49% of the news items were related to effects of Nisha cyclone on people and properties however warning was first given only in the Dinakaran as a news article in the front page on 22nd November 2008. Only one article was on preparedness. Relief and Rehabilitation news appeared more in number followed by the effects. News involving political parties providing relief funds and people demanding their needs were given more importance.The Hindu carried the first warning message only in the column dedicated for weather report including rainfall indications which were given right from the twentieth November 2008 in the same column. Since The Hindu adopts featured articles, the above said context parameters were found in combined state in all the articles relating to the Nisha cyclone. Even in The Hindu, minimal coverage was given to preparedness and more importance was given to relief and rehabilitiation during the post-disaster phase. Regional Information was given more importance in The Hindu. Dinakaran has given a good coverage of information in Chennai and also in the areas around Chennai which was drastically affected by Nisha Cyclone. Dinakaran has presented the news in simple direct style. News items were of specific topic only. But in The Hindu the news articles were completely of the featured news format.In Dinakaran, an underlined common topic was used to nominate the cyclone related news and the follow up news articles too appeared in the same common topic. By lines appeared in the background of dual colors. Dinakaran has also used borders and color backgrounds in presenting the news items.The Hindu has not used much of these graphic elements in presenting the news but in small number of news items it has added the borders to rive the related news from the main news. The combination of both image and text is highly preferred among the people The Hindu follows this combination in presenting the news and additionally it has also used more than one image in this combination. But in Dinakaran, full page photo feature are normally seen.Dinakaran uses descriptive words for news related Nisha cyclone which is found to be harsh aggressive, whereas The Hindu has used a gag sort of descriptive words. The approach was found to be very direct in Dinakaran but in The Hindu it appears indirect, always.Dinakaran news articles are found to be less authentic as specified voices are presented without any reference but in The Hindu the name and place of the sources ar e given then and there. The bias is defined in one study as a perceived attribute of a news source whereby the individual news source, or the group the news source represents, has a clear vested interest in a cause or action relative to maintaining or changing the status quo (and) a biased journalistic perspective, then, would mean only one side, not two or more sides, of an issue is presented.. Post-disaster News is found to be biased. In Dinakaran, maximum number of articles covered are relief, rehabilitations and politicians visits but its found very less in The Hindu.CONCLUSIONBoth the newspapers show very poor coverage of news on Disaster zeal which is mandatory. Only one article appeared in each newspaper, contradicting the highest of 38% of respondents demand for news on disaster preparedness.Scope for information on the science concepts involving natural disasters are found more. The survey shows that 23% of the people prefer to know the technical and scientific aspects of the disasters, which nearly equals to the number of people who wish to know the statistical information.The credibility of the weather report is very moderate. In The Hindu cyclone warning was given as a segment in the weather forecast from November 20, 2008, whereas Dinakaran gave much importance to cyclone warning by presenting it as an article in the 1st page. The importance for Nisha cyclone coverage is less as the newspaper has carried only a total of four articles in first page.The ratio of the cyclone news coverage in The Hindu and Dinakaran is in the ratio of 14 showing the immenseness of Dinakaran in covering the Nisha Cyclone. This indicates that less preference is given in The Hindu for the coverage of Nisha cyclone.Full page photo features were observed more in Dinakaran than in The Hindu. This is mainly due to the fact that picture fills the newspaper easily unlike news articles that demand efforts of news gathering, reporting and editing. The second fact is that use of color and pictures are eye-catchy and contribute to newspaper selling also. The Hindu is found to fulfill the respondents need by presenting news features than filling the pages with mere images.Less than 0.3% of the cyclone related articles were on preparedness, even though people expect such news. From the survey it is found that 34 % of the people demand preparedness, warning and precautionary measures related news. Dinakaran doesnt carry a separate column for weather forecast whereas The Hindu carries weather report every day. Weather forecast in The Hindu appears in much smaller fonts indicating the less importance given to it. The Hindu caries separate column for the weather forecasts that contain both the statistical and technical information daily, but the font size appears too small lessening the readability factor of the weather forecast.The results of the study prove the Agenda Setting Theory. Media agenda setting refers to the deliberate coverage of topics or events wit h the goal of influencing public opinion and public policy. The media framed most of the cyclone stories by emphasizing government solvent and less often addressing individuals and communities level of preparedness, warning dissemination, information on precautionary measures or responsibility. Hence, more articles covered response and recovery than mitigation and preparation. The newspapers studied focused significantly more on government response than on key public health roles in disaster management. In future, coordination need to be enhanced among the public health professionals, policy makers and mass media before, during, and after disasters occur. We would also expect members of the general population, including DRM practitioners and policy makers, to view well-publicized issues as more important than those receiving little media attention.SUGGESTIONSNewspaper is still a better preferred strong suit in this digital age in receiving disaster related news articles it can be used effectively in educating people regarding disaster preparedness in Indian context. Reporting only at the time of disaster happening has been the trend so far adopted by present media soon enough this rule has to be changed at this age of increasing disasters. Steps have to be taken upon improving peoples opinion on the weather forecast. This can be achieved only educating people about disaster. Finally, even though the means to the end are evolving, the goals, the values, and the underlying principles of effective disaster communication the need for transparency, increased accessibility, trustworthiness and reliability, and to create partnerships with the mediahave not changed and need to be embraced along with the practical ability to convey information effectively.